fish know they are alive ...

... as they have to swim against the flow

I know that you want to shape and create the future.

To do this, you need to be able to thrive in uncertainty, complexity and ambiguity. The problem is that there is too much data and noise which means that making a decision is increasingly difficult. I believe that data can support and assist you in clarifying the consequences and knowing what the right decision is.


I understand that data is a dark art, with some experts using complex techniques to undermine and obfuscate to create control and power for themselves. This is why, based on my 30 years of experience as a director, founder, investor and digital pioneer, I can act as a guide, mentor, coach or supporter.


If you are on a journey and would like to be able to use data to make better decisions then:

1. Schedule a call with me

2. I listen to your unique situation

3. I create a program to enable you to shape and create that future you have already imagined; faster.

Before this moment passes, schedule something. And in the meantime, here is a link to over 200 articles to get you started making better decisions using data.








My promise is to enable you to become that leaders and visionary you already know you are; by providing frameworks that support decision-making in complexity.

Exploring Governance for the next 1000 years

Unpacking the conflicts in the life of a Digital exec / CDO

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